Gear check
Too Faced Born This Way Ethereal Light Concealer Review
Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer | With Hyaluronic Acid, Conceals + Brightens Dark Circles, Non-Creasing + Waterproof, 0.16 Fl Oz
How the GiftScore is calculated
| Signal | Reading | Pts |
|---|---|---|
| Base rating | 4.6★ | +92.0 / 100 |
| Review volume confidence | Big owner crowd | +1.5 (min -2) |
| Critical owner-feedback signal | No clear signal | +0.0 (min -2) |
| GiftScore Build & Materials | 80/100 | +1.2 (min -3) |
| GiftScore Safety Signals | 80/100 | +1.2 (min -4) |
| GiftScore Long-term Durability | 83/100 | +1.3 (min -3) |
| Final GiftScore | 97.2 | |
Base rating is an estimated baseline from the owner feedback we have available across Amazon reviews and any credible web sources we reviewed. GiftScore editorial signals (build, safety, longevity) are scored independently of that baseline — they reflect what owner feedback and product specs actually say about the product. Some signals are skipped when they don't fit the product type.
Intro
Too Faced's Born This Way Ethereal Light Illuminating Smoothing Concealer is presented as a medium-to-full coverage, illuminating under-eye and spot-concealing product that leans on hydrating ingredients. The listing calls it waterproof, "locks down for 24 hours," and says it's powered by hyaluronic acid, daikon seed extract, aloe leaf and squalane. Owners' feedback in large numbers points to strong real-world performance—long wear, a luminous-but-natural finish, and suitability across a range of skin types from dry and mature to oily.
Before you read on: the listing gives the bottle size (0.16 fl oz / 5 mL), exact product dimensions (1.02 x 0.98 x 4.53 inches) and weight (0.71 ounces), and lists the ingredient highlights and the vegan & cruelty-free claim. Where the listing or owner feedback is silent (complete ingredients, recommended remover, or packaging for gifting), that is called out below.
What it is / first look
This is a small, travel-friendly concealer (0.16 fl oz / 5 mL) from Too Faced. The listing names it the "Ethereal Light Illuminating Smoothing Concealer" and presents it as a super-coverage, soft-matte foundation-style concealer with luminous brightening properties. The product page highlights a few headline claims: waterproof, transfer-resistant, locks down for 24 hours, delivers immediate and all-day moisture, and improves the appearance of dark circles and fatigue while adding luminosity.
The listing also calls out a "unique, exclusive applicator for precise application" but does not describe the applicator shape or material in detail. The formula is said to be powered by hyaluronic acid, daikon seed extract, aloe leaf and squalane, and the product is described as vegan & cruelty free. The available shade range listed on the product page is broad (18 shade names are provided) and two available size options are shown as "1" and "2" on the listing.
Who this is a good gift for
Make a gift decision here by matching the concealer's strengths to the recipient's needs. The guidance below uses owner feedback patterns and the listing claims.
The mature, dry-skin friend who wants coverage without crepiness
Owners who identified as mature and dry praised this concealer repeatedly: reports highlight that it doesn't settle into fine lines, can be used without heavy powdering, and reads as luminous rather than cakey. If the recipient uses concealer to brighten under-eyes and dislikes heavy or cakey finishes, this product fits—provided you know a suitable shade.
The oily-skin skeptic who needs long wear
Several buyers with oily skin said it held up through a full day without sliding or oxidizing, and some noted they didn't need to set it with powder. If the person you're shopping for is skeptical about "illuminating" claims but wants something that lasts, owners' reports suggest this can work for oily complexions.
The photo-ready person who likes a clean, luminous look
Buyers who wanted brightening without visible shimmer praised the finish—"luminous but not glittery"—making this a good present for someone who takes photos and wants a natural glow under eyes or on the face.
The gift for someone who already loves the Born This Way line
If the recipient already uses and likes Too Faced Born This Way foundation or other products, the concealer is an obvious match: owners explicitly compared it favorably to other high-end concealers and used it as a foundation replacement in some cases.
Practical gifting assumptions
- You must know (or be able to exchange for) the recipient's shade. The listing provides 18 shade names but choosing the wrong shade is the main gifting risk.
- If the recipient has sensitive skin or ingredient concerns, check the full ingredient list on the current product page—only key ingredients are highlighted in the listing.
In daily use
Owners report this concealer performs as a medium-to-full, buildable formula that blends smoothly and dries down to a soft matte, luminous finish. Several consistent owner observations form the practical picture of daily use:
- Coverage and finish: Owners describe the coverage as medium to medium-full and buildable; it brightens under-eyes without looking cakey or sparkly. One consistent phrase in feedback is "luminous but not glittery," which matches the listing's "ethereal light" positioning.
- Wear: Multiple owners say it lasts all day, with some explicitly stating good longevity even on oily skin. The listing's waterproof and 24-hour "locks down" claims are echoed in users' accounts of long wear, although owners still note occasional touchups toward the end of very long, active days.
- Application: Owners who carry it say very little product is needed; it blends with gentle tapping (one owner suggested tapping to blend). The listing's mention of a "unique, exclusive applicator" is intended to make precise placement easy, although the listing does not describe the applicator's shape or flexibility.
- Compatibility with powder and primer: Some owners report they do not need powder to set it, especially drier or mature-skin users. Others with oilier skin still noted strong day-long performance without excessive creasing.
- Economy: One owner reported a tube lasting around six months in normal use, which suggests low-to-moderate product consumption depending on application habits.
Shade and match notes
The listing supplies 18 named shades, from very fair (Sugar, Milkshake) through deeper tones (Espresso, Chocolate Truffle). Owners frequently mention good shade choice availability and minimal oxidation. A repeated practical tip from buyers is to consider choosing a shade slightly lighter than their usual undertone if using the concealer to brighten under-eye areas, while keeping a more exact match in mind for spot concealing.
Materials & build quality
The listing describes the formula as "powered by Hyaluronic Acid, Daikon Seed Extract, Aloe Leaf & Squalane" and labels the product vegan & cruelty free. Those ingredient highlights signal a hydration-forward formulation; hyaluronic acid and squalane are commonly used for moisture support, and aloe leaf is typically used for soothing. The listing does not publish a full, line-by-line ingredient list in the supplied product facts, so confirm the current product page if you need a complete INCI list for allergy or regulatory reasons.
Packaging and size are specified in the listing: 0.16 fl oz (5 mL) per tube, and product dimensions of 1.02 x 0.98 x 4.53 inches with a listed weight of 0.71 ounces. The "unique, exclusive applicator" is called out as a feature but the listing does not describe its material or exact shape. Owners have called the product easy to apply and precise, which suggests the applicator does its job for everyday use.
Safety considerations
Two safety-relevant facts come directly from the listing: the formula is stated to be waterproof and the brand claims it "locks down for 24 hours." Waterproof/long-wear formulas can be more resistant to removal than light formulas; the listing does not specify recommended removal methods or makeup-removal instructions, so follow the manufacturer's current directions on the product page or packaging.
Ingredient-sensitive shoppers should note that only highlighted actives are listed (hyaluronic acid, daikon seed extract, aloe leaf, squalane). The full ingredient list is not included in the supplied product facts; if you or the gift recipient have known sensitivities or allergies, confirm the full current ingredient list on the seller/manufacturer's page before purchasing.
The listing also declares the product vegan & cruelty free. That is a manufacturer claim in the product copy; the listing does not show independent certifications in the provided facts. If a third-party certification is required for the recipient (for example, a specific cruelty-free certification logo), check the current product images or manufacturer documentation.
Who should skip it
Skip this concealer if any of the following apply:
- The recipient requires a full, prosthetic-level coverage concealer for stage/theatre work or heavy discoloration where specialty products are needed—owners describe this as medium-buildable coverage, not industrial full coverage.
- The recipient has chemical sensitivities and needs a complete ingredient list before trying a product—the listing highlights only a few actives and does not publish a full ingredient panel in the supplied facts.
- You can’t reliably determine a matching shade and the seller’s return or exchange options are limited—shade mismatch is the most common gifting risk for complexion products.
- The recipient prefers a strictly matte or totally undetectable "no makeup" finish; this product is described as luminous/illuminating rather than ultra-matte.
Verdict
Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer is a formula that many real owners praise for translating "ethereal" luminosity into everyday wear: medium-to-full, buildable coverage that brightens without obvious shimmer, and strong longevity across skin types. The listing supports those claims: waterproof, long-wearing, and powered by moisturizing ingredients like hyaluronic acid and squalane. Owner feedback is the strongest signal here—users of dry, mature, and oily skin types all report success, and several owners explicitly replaced other high-end concealers with this one.
For gifting: this is a confident pick when you know the recipient's shade and they want a luminous, hydrating concealer that lasts. It’s less appropriate as a blind gift if you can’t guarantee a shade match or if the recipient needs an allergen-free ingredient breakdown before trying new cosmetics.
Check before you buy (quick checklist for gift shoppers)
- Confirm shade: the listing lists 18 shades—pick the best match or plan to exchange.
- Confirm ingredients: the listing highlights hyaluronic acid, daikon seed extract, aloe leaf and squalane; request the full ingredient list if the recipient has sensitivities.
- Confirm packaging/gift presentation: the listing does not specify gift-boxing or special packaging in the provided facts, so assume standard retail packaging unless otherwise shown.
- Verify return/exchange policy in case of shade mismatch or allergic reaction concerns.
- If long-wear waterproof makeup is a concern for removal, check the product page or packaging for removal recommendations—the listing does not provide removal instructions.
Colors available
- 03 Vanilla Wafer
- 13 Honey Graham
- 04 Oatmeal
- 08 Pecan
- 07 Butter Croissant
- 02 Milkshake
- 12 Gingersnap
- 09 Cafe au Lait
- 11 Honeybun
- 05 Buttercup
- 14 Caramel Drizzle
- 16 Milk Chocolate
- 01 Sugar
- 06 Graham Cracker
- 15 Chocolate Truffle
- 17 Hot Cocoa
- 10 Biscotti
- 18 Espresso
Note: the listing shows two available size options labelled "1" and "2," but does not describe what those numbered sizes correspond to in milliliters beyond the primary tube size of 0.16 fl oz (5 mL) shown in the product title.
FAQ
- Is this concealer waterproof and long-wearing?
The listing claims a waterproof formula that "locks down for 24 hours" and is transfer-resistant; owners also report strong all-day wear in practice.
- How much product is in the tube?
The product title and specs list the size as 0.16 fl oz (5 mL); the product dimensions are 1.02 x 0.98 x 4.53 inches and the weight is listed as 0.71 ounces.
- Will it crease or settle into fine lines?
Owner feedback repeatedly notes that the formula does not cake or crease for many users, including buyers with mature skin and fine lines. Several owners said they did not need powder to set it and that it remains smooth through the day.
- What key active ingredients are in the formula?
The listing highlights hyaluronic acid, daikon seed extract, aloe leaf and squalane as powering the formula. The listing does not supply a full ingredient panel in the product facts provided here, so consult the current product page if a complete INCI list is required.
- Is it vegan and cruelty free?
The listing describes the product as vegan & cruelty free; that is a manufacturer claim in the product copy.
- How many shades are available?
The listing lists 18 shade names across fair to deep tones. Owners generally report good shade availability and minimal oxidation.
- Is the applicator sponge or doe-foot shaped?
The listing calls the applicator "unique, exclusive" but does not describe its exact shape or material in the provided product facts.
- How long does a tube last?
Owners give anecdotal timelines; one owner reported a tube lasting around six months with regular use. Individual usage will vary.
Frequently asked questions
Is the Born This Way Ethereal Light concealer waterproof and long-wearing?
The listing claims a waterproof, transfer-resistant formula that "locks down for 24 hours," and multiple owners report strong all-day wear in practice.
How much product is in the tube and what are the dimensions?
The product is listed as 0.16 fl oz (5 mL); dimensions are 1.02 x 0.98 x 4.53 inches and the weight is listed as 0.71 ounces.
Will it settle into fine lines or look cakey?
Owner feedback repeatedly notes it blends smoothly, is not cakey, and many users with fine lines or mature skin report it does not settle into wrinkles.
What are the active ingredients called out in the listing?
The listing highlights hyaluronic acid, daikon seed extract, aloe leaf and squalane as key formula ingredients.
Does the product come in many shades?
Yes—the listing shows 18 named shades (from Sugar and Milkshake through Espresso), and owners generally report useful shade options and minimal oxidation.
Is the concealer vegan or cruelty-free?
The listing describes the product as vegan & cruelty free; that is a manufacturer claim in the product copy.
Does the listing provide a full ingredient list or removal instructions?
The listing highlights a few ingredients but does not supply a full ingredient panel or removal instructions in the provided facts; check the current product page for full details.
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