Too Faced Born This Way Super Coverage Concealer review

Intro

This Too Faced Born This Way Super Coverage Multi-Use Concealer is positioned as a hydrating, full-coverage liquid concealer that also doubles as a spot foundation/contour/highlight product. The listing describes a formula built around hyaluronic acid, coconut water, and alpine rose and claims up to 12-hour wear with a natural, photo-friendly finish and no flashback. Owner feedback is plentiful and strongly polarized toward love for the coverage and finish, with a minority of complaints about authenticity/packaging when ordering. If you’re buying this as a gift, the main practical questions are shade matching and whether the recipient prefers a full-coverage, hydrating concealer that can be layered without feeling dry or cakey.

What it is / first look

The listing defines this product as a "Super Coverage Concealer" in a liquid format. The manufacturer details include model number 3PXH080000 and physical product dimensions of 1.42 x 1.42 x 4.61 inches and a packaged weight of 2.93 ounces. The concealer is offered in multiple sizes including Travel Size (0.06 fl oz) and Full Size (0.46 fl oz), plus numbered size variants listed as 1–5.

Key claims in the listing: full-coverage performance that lasts up to 12 hours, an oil-free, non-comedogenic formula, hydrating ingredients (hyaluronic acid, coconut water, alpine rose), a photo-friendly, no-flashback finish, and multi-use versatility — conceal, contour, highlight, and retouch. The listing also describes the product as vegan and cruelty-free.

Shade range is broad: the listing provides 30 named shades covering very fair to very deep tones and multiple undertones (rosy, golden, neutral, olive). Examples include 01 Cloud (fairest), 07 Porcelain (fair), 12 Light Beige (neutral), 16 Sand (golden undertones), 21 Caramel (rich tan), and 30 Ganache (richest neutral), among many others. This breadth makes it easier to find a closer match if you know the recipient’s usual shade family.

Who this is a good gift for

Be blunt: concealer is a personal, shade-dependent gift. These recipient types are where this product makes practical sense.

The confident makeup-wearer who knows their shade

Why it fits: The product has a wide shade range and multiple undertone options; owners praise the coverage and finish. Assumption: you know the recipient’s go-to shades or they have listed favorites you can match.

The friend or partner who prefers medium-to-full coverage

Why it fits: The listing emphasizes "super coverage" that still looks natural and photo-friendly. Owners repeatedly describe it as full-coverage without feeling cakey, so it suits someone who regularly covers dark circles, sunspots, or hyperpigmentation and likes a perfected look.

The traveler or kit builder who appreciates a travel size

Why it fits: A travel size (0.06 fl oz) is offered. Owners mention trying the travel size as a sampler before buying full size, which makes this useful as a small, practical add-on in a travel kit or makeup bag.

The makeup enthusiast who uses concealer for multi-use sculpting

Why it fits: The listing positions the concealer as multi-use — conceal, contour, highlight, retouch. Owners report using it as both concealer and spot foundation, and some say it can double as foundation in small areas.

The gift to avoid unless you know specifics

If you don’t know undertone or exact shade, this is riskier — many owners call out shade-matching difficulties and returns caused by receiving the wrong color. Treat this one like a semi-personal gift that’s fine for a close friend, partner, or someone who already loves the line.

In daily use

Owners who like the product consistently praise three practical things: coverage, finish, and blendability. Phrases drawn from owner feedback include "full coverage without feeling heavy," "blends easily," and "looks airbrushed." Several owners specifically praise its performance under eyes and on hyperpigmentation or sunspots, noting it can cover challenging discoloration without looking caked.

Texture and layering: the listing describes a hydrating formula with hyaluronic acid and coconut water; owners echo that it doesn't dry out skin and applies smoothly. One repeated piece of practical advice from buyers: avoid piling the product on too thick, especially over lines or wrinkles — too much product can settle into creases. That means a light layer built up where needed and blending promptly works best for most users.

Wear and longevity: the listing claims up to 12-hour wear. Owners report long wear and resistance to creasing in typical application scenarios. Several reviews use phrases like "lasts all day without creasing" and "doesn’t crease or pill," which matches the listing's longevity claim for many users.

Application notes and versatility: buyers praise the applicator and control; multiple owners say the product allows targeted application and precise placement, which is why some use the concealer as a mini-foundation or for contouring. If the recipient likes a neat makeup routine, the product's control lends itself to detailed application (under-eye brightening, spot coverage, and small-area foundation).

Materials & build quality

Hard facts from the listing: this is a water-based liquid concealer that the manufacturer lists as oil-free and non-comedogenic. The listed hydrating ingredients are hyaluronic acid, coconut water, and alpine rose. The product is described as vegan and cruelty-free by the listing.

Packaging and sizes: full-size volume is listed as 0.46 fl oz and a travel size is available at 0.06 fl oz. The listing provides the physical product dimensions and weight (1.42 x 1.42 x 4.61 inches; 2.93 ounces), which helps if you’re planning to tuck this into a gift box or travel pouch.

Buyer impressions that matter: owners value the lightweight, silky finish and report good blending and a natural, soft-matte look. Several owners say they prefer this concealer’s finish even compared with the complementary foundation in the same line — one owner says they use the concealer as foundation in small areas because it performs so well and doesn't feel heavy.

Safety considerations

Listing statements relevant to safety: the product is described as oil-free and non-comedogenic (meaning it’s claimed to be formulated to not clog pores), and the listing identifies specific hydrating ingredients (hyaluronic acid, coconut water, alpine rose). The listing also claims vegan and cruelty-free ethics.

Skin sensitivity and allergy risk: the listing does not provide a full ingredient panel in the supplied blocks here, so specific allergen notes (fragrance, botanical concentrates, or preservatives) are not visible in the product facts you’re reading. If the recipient has known ingredient sensitivities or allergies, verify the current full ingredient list on the packaging or manufacturer documentation before gifting.

Application hazards: owners note the product is hydrating and comfortable; the repeated owner advice to avoid overapplication is both a longevity and a safety-like tip (too much product sitting heavily in fine lines can make skin look creased). There are no listing or owner signals about flaking, sharp parts, or electrical risks (not applicable to cosmetics).

Authenticity/packaging issues: a small set of critical reviews call out receipt of non-original packaging or the wrong product; that’s not a product-safety hazard, but it affects gifting confidence. Buying from a reputable seller or ensuring a clean return/exchange policy will reduce the risk of delivering counterfeit or incorrect units as a gift.

Who should skip it

• Someone if you don’t know their exact shade or undertone — the shade range is wide, but shading mistakes are the biggest gifting risk. Several owners returned or exchanged because the color received was not correct.
• Anyone with documented ingredient allergies unless you can check the full ingredient panel first — the listing lists hyaluronic acid, coconut water, and alpine rose but does not provide a full ingredient list in the supplied facts here.
• A person who prefers sheer coverage or a tinted-sheer finish — this product is positioned and praised as full-coverage, so it’s not ideal for someone who wants a barely-there concealer.
• Buyers who are strictly clean/ingredient-conscious and require third-party certification — the listing claims vegan and cruelty-free, but no third-party certifications are shown in the supplied data.

Verdict

Bottom line for gift buyers: This is a high-coverage, hydrating concealer with a broad shade range and a lot of owner love for coverage, blendability, and finish. It’s a thoughtful, practical gift for someone who already knows their shade and likes medium-to-full coverage products. The biggest gifting risk is shade mismatch and occasional authenticity/packaging errors reported by a minority of buyers — both issues you can manage by shopping a reputable seller and choosing a return-friendly purchase option or sticking to a gift receipt.

Check before you buy

• Confirm the recipient’s exact shade and undertone — the listing lists 30 shades across fair to deepest tones and multiple undertones; matching reduces returns.
• Decide size: travel (0.06 fl oz) or full (0.46 fl oz). Travel sizes are useful as testers but are very small according to owner comments.
• Verify the current full ingredient list if the recipient has allergies or sensitive skin; the listing names hyaluronic acid, coconut water, and alpine rose but a full allergen check isn’t provided in the product facts here.
• Prefer a seller with easy returns, or include a gift receipt — a small number of buyers reported receiving incorrect or non-original packaging.
• Remember: this product is marketed as oil-free and non-comedogenic and claimed to offer up to 12-hour wear and no flashback. Owners largely back long wear and no creasing when applied in light layers.

Practical gifting tips and presentation

If you know shade and skin type, gift the full size and tuck the travel size into a small makeup bag for a polished present. Include a brief note that mentions undertone (for example, "porcelain with neutral undertones") so the recipient can confirm fit or exchange quickly. If you’re unsure of shade, consider a gift receipt or pair this concealer with a neutral-toned brush/sponge or a Too Faced gift card if available from the seller.

Because owners praise the concealer’s ability to double as spot foundation and highlight/contour tool, pair it with a small, tapered concealer brush or an ergonomic sponge as a practical add-on that helps with application control and reduces the risk of overapplying — owners advise building coverage in thin layers to avoid settling into fine lines.

Short buyer’s FAQ

• Does this concealer hydrate or dry out skin? The listing describes the formula as hydrating and lists hyaluronic acid, coconut water, and alpine rose as moisture-supporting ingredients; owners also report it feels lightweight and does not dry out skin.
• How long does it last on the skin? The listing claims up to 12-hour wear, and multiple owners report long wear without creasing in normal use.
• Is it good for under-eyes and dark circles? Both the listing and owner feedback highlight under-eye brightening and coverage of dark circles; owners repeatedly say it covers circles well without creasing when used sparingly.
• Are there shade options? Yes — the listing provides 30 named shades covering very fair to the deepest tones with several undertone options (rosy, golden, neutral, olive). Match the recipient’s known shade family when possible.
• Is it vegan or cruelty-free? The listing describes the product as vegan and cruelty-free.
• What sizes are available? The listing shows a Travel Size at 0.06 fl oz and a Full Size at 0.46 fl oz, plus numbered size variants 1–5.
• Will it flash in photos? The listing claims a photo-friendly formula with no flashback.
• Any common application mistakes to avoid? Owners commonly advise not to pile on too much product—apply in thin layers and blend while still workable to avoid settling into fine lines.

Gift Finder final thought: Give this to someone who already loves full-coverage makeup or who you can confidently shade-match; the formula and owner feedback make it a practical, well-liked concealer, but shade/packaging risks make it a less safe pick as a surprise for an acquaintance.