Too Faced Born This Way Foundation review

Intro

The Too Faced Born This Way Natural Finish Longwear Liquid Foundation is presented as a medium-to-full coverage, hydrating, oil-free foundation with a soft-matte, natural finish. The listing claims 24-hour wear and that the formula is waterproof, sweat- and humidity-proof, transfer resistant, crease proof, and non-caking. It also calls the formula vegan and cruelty free. Owner feedback on the product is strong for coverage and finish, but a few repeated notes — especially around skin-type fit and a recent formulation change — matter for gift shoppers.

One important limitation up front: the listing does not include a full ingredient list or details like the delivery mechanism (pump vs. dropper) or exact fluid ounce sizes tied to the numbered size options. That lack of ingredient and packaging detail increases the buyer's need to double-check the current listing or manufacturer documentation before gifting, especially for someone with sensitive skin or ingredient allergies.

What it is / first look

The product is sold as a longwear liquid foundation that aims to sit between medium and full coverage while keeping a natural, soft-matte look. The listing explicitly markets the formula as hydrating yet oil free and able to deliver 24-hour wear. It also advertises resistance to water, sweat, humidity, transfer, fading, creasing, caking, and streaking. The listing includes a broad shade range (see color list below) and references both a "new formulation" and an "original formulation" among the listed size/variation options.

On the physical side, the listed product dimensions are 1.46 x 1.46 x 4.45 inches and weight is 4.59 ounces. The manufacturer's model number is 30DR120000 and the product is labeled under the Too Faced brand / manufacturer. The listing price is shown as 48 USD.

• Coverage & finish (listed): Medium-to-full coverage, natural/soft-matte finish.
• Wear claims (listed): 24-hour wear; waterproof; sweat & humidity proof; fadeproof; crease proof; transfer resistant.
• Other listed claims: Non-caking, non-streaking, photo friendly, vegan & cruelty free.

Owners repeatedly describe the foundation as providing smooth, natural-looking coverage that blends easily and lasts for hours, which aligns with the listing's longevity and finish claims (see owner feedback section below).

Who this is a good gift for

Gift shoppers should match the foundation to recipients carefully. Below are practical pairing suggestions and the assumptions each requires to be true.

The everyday makeup wearer who values finishing power

Why it fits: owners repeatedly call this their "go-to" or "favorite" foundation for long-wear, coverage, and a smooth finish. Assumption: you can pick a close-enough shade from the large palette or confirm the recipient already uses the line and knows their shade and formulation (original vs. new).

Someone with dry to normal skin who wants a soft-matte look

Why it fits: the listing markets the foundation as hydrating and several owners praise its non-cakey, smooth appearance and lasting comfort. Assumption: the recipient prefers medium-to-full coverage and doesn’t have very oily skin (see who should skip).

A makeup lover who values shade options

Why it fits: the listing shows a wide range of shades from very fair to very deep with a variety of undertones—helpful if the recipient is shade-sensitive. Assumption: you verify the correct shade ahead of time; the listing includes many similar-sounding names and a recent formula change is reported by some owners.

A treat for someone building a staple kit

Why it fits: owners describe this as a reliable workhorse that blends well with brushes or sponges and covers scars and discoloration without feeling heavy. Assumption: you confirm the recipient is comfortable receiving a mid-range priced beauty item and that they don’t need ingredient transparency for medical reasons.

Not a safe pick for someone with unknown skin sensitivities

Why: the listing doesn't publish a full ingredient list, so allergens or sensitizing fragrance notes can’t be checked from the listing alone. If you’re unsure about the recipient’s sensitivities, gifting a certificate or asking discreetly first is the lower-risk move.

In daily use

Owners describe a predictable everyday performance loop: the foundation blends easily, builds to medium-to-full coverage, and generally holds up for many hours. Multiple positive themes in owner feedback underline a smooth application and a finish that is "not too matte and not too shiny." Several owners say they get compliments and that the foundation doesn’t settle badly into fine lines.

Longevity in owner reports is good but not uniformly 24 hours of flawless wear. The listing claims 24-hour wear, and owners report "all day" lasting coverage and that it "lasts for hours." A small pattern in the feedback notes the foundation can start to cake or "grease up" depending on skin type or primer choice: one owner specifically says it greased up within two hours on oily skin, and another calls out compatibility issues with a gel primer. That means the product’s daily performance depends on the wearer’s skin type and prep routine.

Application notes pulled from owners

• Blends easily with brush or sponge—owners say it’s easy to build.
• Covers scars and discoloration for many users without feeling heavy.
• Some owners mention shade differences with the newer formula, so shade matching matters.
• Pairing with certain primers can influence the finish—one owner flagged a gel primer as problematic.

Materials & build quality

For cosmetics, "build quality" maps to formulation stability, shade consistency, and packaging clarity. The listing highlights formulation claims (hydrating, oil free, waterproof, sweat & humidity proof, transfer resistant, crease proof) and lists the product as vegan and cruelty free. Those are manufacturer/listing claims and should be read as such.

What owners confirm: crowd feedback repeatedly praises the finish and coverage—phrases like "smooth," "doesn't cake up," and "lasts all day" appear across positive reviews. Owners also note a recent formulation change that appears to have shifted shades for some users (one buyer said their shade went lighter with the new formula). That kind of change matters to gift shoppers because it means a previously known shade might not match exactly under the new formulation.

What the listing omits or leaves vague: the listing does not give a full ingredient panel, nor does it specify the exact dispensing method or the fluid ounce volume tied to the numbered size options listed. The available size options include numbers 1–5 plus entries labeled "New Formulation" and "Original Formulation," but without ounce or milliliter details tied to those options in the listing's specification block. That ambiguity makes it harder to assess travel-friendliness, shelf life once opened, or the exact amount you’re gifting unless the current product page is checked closely.

Safety considerations

There are a few practical safety and fit flags a gift buyer should know:

• Skin-type mismatch: several owners report excellent wear on dry or normal skin, while at least one owner explicitly said it gressed up within two hours on oily skin. Owners call it hydrating and comfortable, so it may be better suited to dry-to-normal skin types.
• Ingredient transparency: the listing does not supply a full ingredient list. That raises allergy and sensitivity risk if the recipient has known triggers. For someone with skin sensitivities or allergies, verify ingredient details on the manufacturer’s current product information before gifting.
• Formulation change: owners note a "new formulation" and comment that their shade became lighter after the switch. Shade shifts can cause unexpected reactions (e.g., visible mismatch, more or less coverage than expected), so confirm whether you’re buying the original or new formula if shade consistency matters to the recipient.
• Claims vs. verification: the listing makes performance claims (waterproof, 24-hour wear, transfer resistant) and cruelty-free/vegan claims. Treat these as the manufacturer’s statements; the listing doesn’t provide external certification details in the spec block.

Who should skip it

Consider skipping this foundation if any of the following apply:

• The recipient has oily skin and does not already use or like this specific formula. Owner feedback includes a clear note that oily skin can cause the foundation to "grease up" fairly quickly for some users.
• The recipient has ingredient sensitivities or allergies and you can’t check a full ingredient list for the current batch—ingredient transparency is not available in the listing.
• You need exact packaging or quantity details tied to a numeric size option—those size labels (1–5) are listed but the listing does not make fluid ounces or milliliters explicit in the specifications block.
• A perfect shade match is essential and you cannot confirm the recipient’s current shade—owners report a noticeable shade shift with a recent formulation change.

Verdict

Too Faced Born This Way Foundation is a solid mid-range foundation with many owners praising its smooth, buildable medium-to-full coverage and generally long-lasting, natural soft-matte finish. The listing advertises broad performance features—waterproof, sweat- and humidity-proof, transfer resistant, 24-hour wear—and owners generally back up the claims of smooth blending and day-long coverage.

Key gift-shopping trade-offs: you’re buying more on formula and finish than on ingredient transparency. Because the listing does not include a full ingredient panel and because some owners report the new formula shifted shades, confirm shade choice and ingredient needs before gifting, especially for someone with sensitivity issues. For a recipient who already uses and likes this line, or for someone with dry-to-normal skin who wants dependable coverage, this is a confident pick. For uncertain recipients or those with oily skin, consider a gift card or confirm preferences first.

Check before you buy (quick checklist for gift shoppers)

• Confirm the recipient’s exact shade and whether they prefer the original or new formulation — owners report a shade shift with the new formula.
• Verify ingredient/ allergen information on the manufacturer’s current listing if the recipient has sensitive skin or known allergies — the product page here does not include a full ingredient list.
• Ask (subtly) whether the recipient prefers hydrating, soft-matte foundations — this formulation is listed as hydrating yet oil free and is praised most by dry-to-normal skin owners.
• Confirm you are ordering the correct size/format — the listing shows numbered size options (1–5) plus "New Formulation" and "Original Formulation" but does not attach fluid volume details to those numbers in the specification block.
• Consider a return or exchange plan: shade mismatches happen, and owners note formula shifts; a retailer with a good return policy makes this gift less risky.

Colors available

The listing shows a large shade range; gift shoppers should double-check the recipient’s exact shade name and undertone because names are close and a recent formula change is reported by some owners. The listing’s available shades include:

• 12 Light Beige (Light with Neutral Undertones)
• 17 Honey (Tan with Neutral Undertones)
• 23 Chai (Deep with Golden Undertones)
• 04 Almond (Fair with Golden Undertones)
• 30 Ganache (Richest with Neutral Undertones)
• 25 Hazelnut (Deepest with Rosy Undertones)
• 05 Seashell (Fair with Rosy Undertones)
• 03 Ivory (Very Fair with Golden Undertones)
• 09 Nude (Very Light with Rosy Undertones)
• 15 Sand (Medium with Golden Undertones)
• 10 Warm Nude (Very Light with Neutral Undertones)
• 14 Warm Beige (Medium with Neutral Undertones)
• 18 Caramel (Rich Tan with Neutral Undertones)
• 06 Pearl (Fair with Neutral to Rosy Undertones)
• 22 Chestnut (Deep with Neutral to Golden Undertones)
• 01 Swan (Very Fair with Neutral Undertones)
• 02 Snow (Very Fair with Neutral to Rosy Undertones)
• 11 Golden Beige (Light with Golden Undertones)
• 07 Porcelain (Fair with Neutral Undertones)
• 16 Praline (Medium Tan with Golden Undertones)
• 27 Cocoa (Deepest with Neutral Undertones)
• 29 Truffle (Rich with Golden Undertones)
• 08 Vanilla (Very Light with Neutral Undertones)
• 19 Mocha (Rich Tan with Rosy Undertones)
• 20 Butter Pecan (Richest Tan with Golden Undertones)
• 26 Tiramisu (Deepest with Golden Undertones)
• 24 Spiced Rum (Very Deep with Rosy Undertones)
• 28 Sable (Rich with Rosy Undertones)
• 21 Maple (Deep with Neutral Undertones)

FAQ

• Q: How much coverage does this foundation provide?

  A: The product is advertised and described as medium-to-full coverage. Owner feedback repeatedly describes it as buildable to strong coverage while keeping a smooth, natural look.

• Q: Is it long-lasting and transfer resistant?

  A: The listing claims 24-hour wear and lists waterproof, sweat & humidity proof, fadeproof, crease proof, and transfer resistant among its features. Owners commonly report "all-day" coverage and that it lasts for many hours, though specific wear time can vary by skin type and primer pairing.

• Q: Is this good for oily skin?

  A: Owner feedback is mixed. Several owners praise the finish and longevity, but at least one owner reports the foundation "greased up" within two hours on oily skin. The listing markets the formula as hydrating and oil free, so the fit may lean toward dry-to-normal skin; double-check with the recipient’s known preferences before gifting.

• Q: Does the listing include a full ingredient list or allergy information?

  A: The listing does not provide a full ingredient panel in the specification or "about" blocks provided here. If the recipient has known allergies or sensitivities, verify ingredient details with the manufacturer or current product page before gifting.

• Q: Are there multiple formulations?

  A: Yes. The listing shows size/variation options labeled "New Formulation" and "Original Formulation," and owners note a shade shift with the new formulation. If shade consistency is important, confirm which formulation you are buying.

• Q: Is the product vegan or cruelty free?

  A: The listing identifies the formula as vegan and cruelty free. Treat that as the manufacturer's claim listed on the product page.

• Q: What sizes are available?

  A: The listing shows size options listed as 1–5 plus separate "New Formulation" and "Original Formulation" choices. The specification block does not link those numeric options to specific fluid ounce or milliliter amounts here, so the exact packaged volume should be confirmed on the current product page.